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MADE IN PAIN III by OliverJanoschek MADE IN PAIN III by OliverJanoschek
Hi Folks,

This Poster is part of my intermediate exams. Our task had been to make 3 Posters for an ANTI FUR campaign for the WWF (imaginary not actually FOR the WWF)

first of all we had to make 4 concepts each with 3 Posters scribbled in copics technique, so a total of 12 scribbles in A4. finished with this we had to choose one of our concepts and finallize them as a fully Designed and Print Ready Poster in A3.

my chosen concept is named: "MADE IN PAIN"

to explain my thoughts about this campaign. I wanted to create a look that in first will not distract the viewer with the horror of a picture showing something like blood, or a animal suffering because somebody wants to wear its fur. I just wanted to create an image that would look "normal" on first sight and would show all it's horror when you think about it and when you have to face your own imaginations about what happened to the animals that died for the fur you just look at - which is in my opnion more shocking than anything else, because mans imaginations is one of the worst weapons! ;)

As I did most of it bilangual (as it is on nearly every pullover/t-shirt I own) I think there is no problem to understand this poster exept for one thing.

the actual imaginary Label that "produces" this fur is called MORD which is German and means MURDER. inside the MORD typo you might even decipher another word (well it's clearly readable on my 300DPI DinA3 Print ;) - "PARIS" I chose that because France is besides Italy still of the countries where designers still heavily use fur for their haut couture. so don't blame me for doing this, it is a fact ;)

SO I hope you like it

And just a little about the technique:

Everything done in Photoshop

the fur really had been a pain in the ass - first I painted small strokes giving the fur a basic color and textures, I repeated that for 3 further layers each leayer shading the lower layers with a subtle dropshadow. I also used the motion blur filter of PS to get a smoother look. the label is a scanned label of one of my pullovers ;)
basicly all I have to say about that

and last but not least I want to thank ONE single dude in a special way!

first of all I wanted to say thanks to ~ dojoh for the support and for leading me to even better ideas, thanks mate!

props go out to:



and as you know - comments are welcome

Add a Comment:
nautik Featured By Owner Feb 5, 2006
u know, the idea is pretty good and the imagination can do alot, as u wrote. but i think the tag-declarations are too much and therefor less realistic... the seal doesnt get clubbed 50 times, and after that surely doesnt bleed out for an hour slowly. if there was 50 club hits it would have been dead about 45 times by then already... or 1500% dead. hmm... thats not too serious... thats the thing that bothers me really, because it takes alot of effect out of the concept.
"made in pain" is a huge slogan btw. overall good work!
wilsoninc Featured By Owner Jul 18, 2005  Professional Interface Designer
great design and concept on all the made in pain serie! :D :w00t: congrats!
Cyberfish Featured By Owner Apr 12, 2004  Hobbyist Digital Artist
Wow, so expressive. :sad:
badwulfy Featured By Owner Apr 6, 2004
wOOt...this roks. :D
oillic Featured By Owner Mar 19, 2004
GREAT SERIES!! :+fav: Its harsh but true.. i think its a brilliant advertising idea.. too bad more people couldnt see it.. like if it were posted on billboards or bus stops to get the message out further!!! =)
bgr Featured By Owner Mar 19, 2004  Professional Interface Designer
This series is excellent and puts the finger right on the sore spot. If I were to become an animal rights activist, I would probably have to do time in the slammer, because some mf's would bleed...

Your projects are confronting and super creative... you will pass this exams without breaking a sweat :D
OliverJanoschek Featured By Owner Mar 19, 2004  Professional Interface Designer
actually I already passed the exams :) (with an A+ ;) )
thamig Featured By Owner Mar 19, 2004
LOVE IT! +fav! :o
phatzui Featured By Owner Mar 19, 2004   Photographer
great series :thumbsup:
Aio-Edward Featured By Owner Mar 19, 2004  Professional General Artist
Everything that we do to make a chance for better is a god work, but when we combine a good effor with a good idea and a good work, even better. Well done kido.

ps: this goes for the 3 layouts.
ryrypunk Featured By Owner Mar 18, 2004
That's really cool. Awesome concept and well executed. Harsh man...
thegirl Featured By Owner Mar 18, 2004
thats great
i like your way of thinking and keeping it this subtle, because you're right: imagination *is* a weapon :D
only thing i don't quite like is the "save life on earth" thing
i think it's too big and i don't like the font too much. it also looks off center (i see the line + logo are centered, but it still tilts to the left. i'd change it and put the logo under or over the text.

awesome work however. checking out the other 2 now
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Submitted on
March 18, 2004
Image Size
361 KB


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